Why Businesses Should Have COVID - 19 Awareness Videos: Corporate Video Marketing
In light of the COVID-19 pandemic, companies and corporations use their marketing resources to create COVID-19 awareness videos.
At first, it sounds counter-intuitive. Why waste precious and valuable resources towards making videos that aren’t about your products and services? However, here are some excellent reasons why incorporating COVID-19 Awareness videos into your marketing strategies can primarily help your company.
It Shows That You Care
Creating awareness videos about COVID-19 will, first and foremost, show that you care about the well-being of your customers. It shows that you are involved and aware of what else is affecting your customers. However, it doesn’t only have to be about that; it’s a good idea to incorporate your brand and business into it. For example, what is your company doing to ensure the safety of your employees? How are you addressing the pandemic? What initiatives have you started to help those in need?
It Shows You are Authentic
Authenticity in a company these days is invaluable. Customers and audiences are smart enough to patronize businesses with an authentic image and personality that they can connect with. It’s more important now than ever to make customers feel like they are personally connected to you. Otherwise, you will become just another brand to them.
It Shows You Are Accessible
How that everyone is isolated at home, people are only able to access everything through their devices. Whether it’s their laptop, desktop, tablets, or phones, you can be sure that your customers will find your video content some way or another. That puts even further emphasis on making your video content relevant and valuable. When your customers see your videos aboutCOVID-19 awareness, you want them to know that your brand is reaching out to them through these videos.
It Shows You Invest In Them
We won’t sugarcoat it for you; making quality video content about COVID-19 will not be cheap. You will need to distribute your budget accordingly. But when your customers see that you did spend the effort and funds on COVID-19 awareness videos, they will feel that you have invested in them. Even if you don’t feel their gratitude in sales, it’s always worthwhile to build a loyal and supportive customer base.
Still, don’t attempt what you can’t afford. There are less expensive shortcuts to making quality videos. However, if you’re unsure how to do it, you may always consult or even hire a professional video company. Their vast experience with corporate marketing will be highly beneficial to you.
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